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Folder of mimeographed typed advertising and promotional reports and memoranda assembled by the firm's London office on behalf of the Watchmakers of Switzerland.

Author: 
Foote, Cone & Belding Ltd, advertising agency [Watchmakers of Switzerland]
Publication details: 
Between 1949 and 1950.
£165.00

All items clear and complete, in a brown card folder, and in good condition on lightly-aged paper, with occasional rust marking. Items are often accompanied by covering letters from members of the agency. Includes, among other items: 'Outline Proposals for Action in the British Market', August 1949 (8vo, 9 pp); 'The British Watch Market', August 1949 (8vo, 19 pp); 'Jewelry News Digest Number 19 | For The Swiss Federation of Watch Manufacturers', November 1949 (8vo, 13 pp); 'Swiss Watch Repair Parts Programme' (8vo, 19 pp); 'Report of F. H. Publicity Montreal Office | Jan. 30th to Feb.

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Mimeographed typed report by the firm's London office titled 'The Story of Toni Home Permanent Wave and an explanation of Public Relations'.

Author: 
Foote, Cone & Belding Ltd, advertising agency [Toni Home Permanent Wave; hairdressing]
Publication details: 
London: 1948.
£75.00

8vo, 26 pp. In very good condition, on lightly-aged paper. Contained within a blue card folder. Preceded by contents: '1. What is Public Relations? [3 pp] 2. Objectives of Toni Public Relations Plan. [6 pp] 3. Background Story of Toni. [7 pp] 4. Public Relations Releases. [10 pp] 5. The Trade Press follow our line.' [cuttings from three periodicals, including 'Hairdressers' Weekly Journal' and 'New York Times'.] From the collection of the Kent businessman Franklyn Rogers.

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